Iterable Activate Summit is Iterable's flagship marketing conference, bringing together marketers, customers, and partners for keynotes, sessions, and networking. I covered the event from start to finish, from the promo that built anticipation beforehand to the highlight sizzle that captured the energy afterward.

On site, I managed a team of freelance videographers and photographers while capturing key marketing moments myself, including keynotes, customer dinners, and smaller customer meetups. That coverage fed the highlight sizzle and gave Iterable's marketing team a library of content to use long after the event ended.