Iterable - Smart Ingest

Client
Iterable

Video Type
Motion Graphics, Feature Release

Role
Motion Graphics Artist, Producer

Smart Ingest lets marketers bring customer data from their cloud data warehouse directly into Iterable without relying on engineering. Iterable co-developed the feature with Hightouch and unveiled it in its Winter '24 product release, so it needed a launch video that made a data-pipeline feature easy for marketers to understand.

I created the video entirely from scratch in motion graphics. The feature was still in beta and had no public interface when production started, so I designed and animated a simulated product experience that showed how Smart Ingest works, ready for launch before the real interface was available to film.

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