Smart Ingest lets marketers bring customer data from their cloud data warehouse directly into Iterable without relying on engineering. Iterable co-developed the feature with Hightouch and unveiled it in its Winter '24 product release, so it needed a launch video that made a data-pipeline feature easy for marketers to understand.

I created the video entirely from scratch in motion graphics. The feature was still in beta and had no public interface when production started, so I designed and animated a simulated product experience that showed how Smart Ingest works, ready for launch before the real interface was available to film.