Iterable Activate Tour takes Iterable's flagship conference on the road, bringing keynotes, customer stories, and networking to marketers in cities including London, San Francisco, Los Angeles, and New York. I traveled with the team to every stop and covered the tour from start to finish, from the promo that drove registrations to the highlight reel that captured each city.

At each stop, I managed local freelance videographers and photographers while capturing key marketing moments myself, including keynotes, customer dinners, and smaller customer meetups. Running the same coverage plan in every city kept the footage consistent, so the whole tour reads as one series and gives Iterable's marketing team a library of content from each market.