Iterable Nova was a major design and product refresh for Iterable in 2025. Nova was the introduction of new marketing messaging and a complete brand refresh. The project was originally assigned to an agency under a six-figure contract, but I took over and assumed full responsibility to ensure timely delivery and alignment with our project deadlines. I worked directly with C-Suite Executives to get this video over the finish line and iterated on different versions of the video. This video was showcased at a company-wide event, premiered publicly at Iterable’s flagship conference, and was featured on the Iterable website.