Projects
Product on Product was a thought-leadership series interviewing product leaders in the space.
This video was produced during my time at Heap, where we wanted to create brand awareness and expertise with product managers.
I worked with the head of corporate marketing to source interviewees and produce several videos in the series.
Responsibilities:
• Video Production (Lighting, Filming, Audio)
• Motion Graphics (After Effects)
• Editing (Premiere, Audition)
• Video SEO (Youtube, Social Media Cuts)
Smart Ingest was a major feature release by Iterable which enabled seamless data integration and ingestion from various sources, ensuring real-time updates and accurate synchronization to support personalized, data-driven marketing campaigns.
This video was created from concept to publication in one week. The video runtime was required to be within 60 seconds to allow for this content to be run in paid ads. This video received over 80,000 views through Youtube.
Responsibilities:
• Scripting
• Storyboarding
• Motion Graphics (After Effects)
• Video SEO (Youtube, Social Media Cuts)
Iterable is an AI-powered cross-channel marketing platform that enables businesses to create, execute, and optimize personalized marketing campaigns across email, SMS, push notifications, and social media.
Customer case studies are important to Iterable, in building customer advocacy, brand awareness, and generating leads.
Glassdoor is one of the well-known organizations that use Iterable to power their marketing efforts. I was responsible for this case study as a producer, working with an outside agency to produce several customer case studies in one day.
Responsibilities:
• Interviewing
• Producer (Working with production crew during production and post-production)
• Motion Graphics (After Effects)
• Video SEO (Youtube, Social Media Cuts)
Sephora is a global beauty retailer offering a wide range of cosmetics, skincare, fragrance, and personal care products from premium and emerging brands, known for its immersive in-store experience and expert services.
Sephora’s Newness series is a vital educational series of videos shipped to every Sephora store in North America. The Newness videos were vital to educate new products entering the stores and educate “cast members” on how to recommend and use products to in-store customers.
I was a cameraman and video editor with Sephora’s Internal Brand team, which was responsible for product shoots, event recaps, C-Suite executive messaging, and product education.
Responsibilities:
• Production (Gaffer, Camera Operator)
• Motion Graphics (After Effects, Photoshop)
• Video Editing (Premiere)
Heap is a digital analytics platform that automatically captures user interactions on websites and apps, providing insights to optimize user experiences and drive business growth.
Illuminate was a major product release that required a video to showcase the significance of this analytics feature. I worked with the head of corporate marketing to produce a 120 second video displaying the hidden gaps of data you can reveal using Heap: Illuminate.
Responsibilities:
• Scripting
• Storyboarding
• Voice Over Artist Sourcing
• Motion Graphics (After Effects)
• Editing (Premiere, Audition)
• Video SEO (Youtube, Social Media)
Activate is a large-scale annual marketing conference hosted by Iterable. Activate is a significant lead-driver, therefore a lot of promotional efforts were necessary to promote the conference.
This animated promotional video was a solo ideation and execution with feedback from the Director of Brand and Content. This project showcases “avant-garde” animation and music which escaped the usual drab of corporate promotional video content. But the motion graphics were still within brand and displayed the conference information clearly and visibly.
Responsibilities:
• Storyboarding
• Content Sourcing (Epidemic Sound, Pexels)
• Motion Graphics (After Effects)
• Editing (Premiere, Audition, Illustrator)
• Video SEO (Youtube, Social Media)
Leica is a renowned German company specializing in high-precision optics and premium cameras, celebrated for its craftsmanship, innovative technology, and iconic photography equipment.
This is a video review for my personal channel which thoroughly reviewed the capabilities of the Leica SL2-S camera and its compatible lenses.
Leica supplied the camera and lenses in exchange for Youtube SEO and video content.
Lomography is a community-driven brand specializing in creative analog photography, offering unique film cameras, lenses, and accessories designed to inspire experimental and artistic image-making.
I frequently worked with Lomography in creating still images and video content to promote their film photography products.
Poggio is an AI-powered sales workspace designed to enhance the efficiency and effectiveness of enterprise sales teams.
The company was in a middle of a brand and website refresh and desired an animated video to explain their AI tool.
I was the lone video creative on this project, and helped create Poggio’s first explainer and product video within a month.
Responsibilities:
• Scripting
• Storyboard
• Voice Over Artist Sourcing
• Motion Graphics (After Effects)
• Editing (Premiere, Audition)
• Video SEO (Youtube, Social Media Cuts)