Iterable Nova was Iterable's biggest brand and product refresh of 2025, introducing new marketing messaging alongside a completely new visual identity.

The launch video was originally assigned to an agency under a six-figure contract. When the timeline was on the line, I took over full ownership of the project to deliver it on schedule. I worked directly with Iterable's C-suite, leading the video through multiple rounds of revisions to a final cut.

The video premiered publicly at Iterable's flagship conference, and was featured on the Iterable website.