Ditch the Cult! was a quarterly long project with the goal of producing multiple humorous video ads for CTV and paid ads on social.

I kick-started this project in collaboration with the internal Iterable Demand Generation team. I was the main creative producer on this project and was the liaison between the production team and the Iterable marketing team. The production team was an agency based in Denver, CO and all filming, casting, and post-production was done in their studio.

This campaign produced 26 qualified demo requests from 3.5 million impressions across 1 million households.