Thinx, the direct-to-consumer brand behind period and leak-proof underwear, used Heap's digital analytics to understand how shoppers moved through its online store. In this story, the Thinx team shares how Heap helped them find answers about the customer journey quickly and turn those insights into a better shopping experience.

I produced, filmed, and edited the testimonial, delivering a customer story for Heap's YouTube and Wistia channels and its customer stories library.