DataHub is a data catalog and metadata platform, built on the open-source project of the same name, that helps data teams discover, understand, and trust their data. To relaunch a paid campaign promoting their guide 7 Reasons to Rethink Your Data Catalog, DataHub's marketing team needed animated ads that showed the eBook opening and turning its pages.

I designed and animated the eBook in After Effects, then built it into a system of ad creative. When their in-house design team couldn't edit the After Effects files in Figma, I took over all the versioning myself, adapting the animation to the brand's colors, typography, and five headline variations.

I delivered 45 animated ads: each of the five headlines in four LinkedIn sizes and five Google Display sizes, optimized to each platform's file size and animation limits. DataHub's Director of Demand Gen approved the final creative for launch.